Does CRM bring benefit to company? And the certain answer Yes he does! In the digital age, CRM has become a useful way to market effectively, to increase sales and to improve customer service, increase customer loyalty and profitability. CRM as a long term business strategy that focuses on collecting customer information, treating and providing service excellent for various customers, and using these to increase customer loyalty and profitability. Over the past decades, it has been argued that businesses across all sectors should move toward interactions, relationships, and networks.